What is Attribution Modeling? As you think about your marketing mix investments, you will realize that your B2B customers are going to interact with multiple channels prior to adding value to business. Someone may Google search on marketing analytics services and find Analytics Angels, then go to Facebook to further research Analytics Angels, then […]
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What Account-Based Marketing is and why it’s gaining momentum More than 90% of marketers believe Account-Based Marketing (ABM) is a B2B must have in 2015. It started out as something only bigger corporations did to identify and target customers for high potential accounts, but now it is gaining momentum. ABM is a strategic approach to […]
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