November 2016 - Analytics Angels

  • How Can I Benefit from Better Analytics?

    In the late 1800s a U.S. pioneer of marketing, John Wanamaker, said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” 100s of years later, many companies are still scratching their heads as to what the answer to this question might be. Even though there is a […]