How Can I Benefit from Better Analytics?
In the late 1800s a U.S. pioneer of marketing, John Wanamaker, said:
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”
100s of years later, many companies are still scratching their heads as to what the answer to this question might be. Even though there is a flood of marketing technology and analytics tools out on the market today, this does not mean that every marketer or business leader has best practices at their disposal, or even the knowledge of how to use the tool correctly. Furthermore, there are no two companies that are the same. They all have different processes, business requirements, and challenges, and most often the tools available to them do not always suit all their needs.
To make matters more confusing, there is a lot of noise that comes with having large or various data sources and sifting through this can be daunting. You might have questions like…
- Which marketing programs are most cost-efficient and drive more sales?
- How do we increase our return on marketing investment (ROMI) and decrease our cost per lead?
- Why are visitors not converting on our landing page? How can we increase conversion rate?
- When is the best time to send an email to our customer base?
You might not have all or any of the answers now, but Analytics Angels can help. This is the main reason we exist—to help you answer these burning questions. Speaking of which, we do not want to see any business throw their money into the fire. You must be data culture cognizant and want to advocate a proper measurement strategy from within your organization to really reach these answers and be competitive. When you work with Analytics Angels, we employ a straight forward, yet effective and unique approach to make this happen.
We basically want to learn about your business and the type of data you own, inform you about what you can do to better measure your marketing activities, then we actually set up the measurement framework for you to collect the data, then we report on and analyze the data, and finally, we meet with your leadership team and answer all of the aforementioned questions. This is achieved with better analytics and thoughtfulness. And we have put over ten years of thought into this tried-and-true approach.
You want that Holy Grail of reporting, right? Well, that doesn’t happen by snapping your fingers or buying a tool, unfortunately. You need to put a lot of forethought and smart planning into play to be able to collect the right kind of data in a clean way so you do not have a ‘trash-in-trash-out’ problem with your reporting. If you daydream about seeing your marketing efforts and metrics all throughout the sales and marketing funnel from top to bottom, then you have come to the right place!
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