Data Analysis
Once we can see all your data in an easy-to-read format, as in a report or dashboard, we can start to explore the data to find trends and discover useful information. Analytics Angels has years of experience in performing statistical analysis and applying other analytical methods, like data mining, text/keyword analysis, and data visualizations, to suggest conclusions and support decision-making. As part of this exercise, we will sift out any observations and anomalies to present to the team and label them as strengths or opportunities.
Analytics Angels has a proprietary approach when looking at data as functional, and we essentially break it down not only by core metrics and KPI groups, but also by builders and drivers, and stage in the funnel. Which metrics are more top-of-funnel (TOFU) vs. middle-of-funnel (MOFU) vs. bottom-of-funnel (BOFU)? We will categorize all of your metrics and data for you and perform in-depth analysis based on your marketing or business objective.
Services included in this package:
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Statistical Analysis
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Regression Analysis
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Observations of Trends and Anomalies
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Peer Review and Data Quality Assurance
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A/B Testing
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Multivariate Testing
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