Reporting & Dashboards
Analytics Angels offers weekly, monthly, and yearly reporting for all marketing channels, including, but not limited to: digital performance (inbound web/campaign, SEO), paid media, paid social, email, syndication, referral, etc. We will also help you setup and report on your A/B testing campaigns to help you optimize your content. We will scout out your data sources, understand and get access to them, pull/import data, transform the data, and automate your reports. We also build full-fledged dashboards for all levels of your business, whether it be C-Level executives, sales leads, or marketing-driven — all using current data visualization software, i.e. Tableau, Power BI, and even Google Sheets add-ons.
At Analytics Angels, we know there is not a one-size-fits-all report or dashboard. Business objectives, goals, marketing and sales strategies, and core metrics will differ greatly from one company to the next, and we will work closely with your internal teams to come up with a reporting wireframe that enables top-tier collaboration to meet those common goals. At the end of the day, we all just want to see the needle move in a positive direction for our bottom line.
Analytics Angels also offers custom packages in performing large and complex data aggregations. We mostly work with Power Query and SQL, depending on the situation or pain point. We specialize in large sets of data that need to be cleaned, joined, and blended. Our process to do this is examining the available data first, getting it up to par in terms of quality, and then performing data blending exercises to transform it to the result that is needed for next steps. Typically these aggregations are needed for intense and strategic data cleansing, joining large data tables together, or developing composite keys when there is not a 1:1 matching scenario. There are several other reasons as well but those are more on a case-by-case basis. Please ask about this service for more details.
Services included in this package:
Data Pulls and Feeds (API setup for Google Query Explorer, automated data sends from any social and ad platform, and Marketo)
Cross-Channel Integrated Reporting
Weekly / Monthly / Quarterly Digital Advertising Reporting
Complex Data Aggregations (from multiple data sources using SQL or Power Query)
Data Cleaning and Transformation
Dashboard Design (Google Data Studio, Microsoft Power BI, Tableau)