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Creating a Measurement Strategy for a Cloud-Based Video Production Company The Client Founded in 2006, SoMedia’s primary focus until September 2015 had been the development of scalable video production solutions for corporate marketers and agencies in any volume, anywhere in North America. You could say that they were the pioneers of cloud-based video production solutions. In 2015, SoMedia wanted to make a re-branding to “VidWrx.” […]
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Tracking Digital Ad Campaign Performance for a High-Tech IT Software Company The Client Code42 is an American software company that develops and markets the CrashPlan backup software and services suite. It was founded in 2001 as an IT consultancy. Code42 started a project to create a Facebook-like desktop application but ended up focusing on the online storage element, and released CrashPlan in 2007. The company raised […]
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Establishing a Data-Driven Approach to Enable Full-Funnel Reporting for a Loyalty Software Company The Client bLoyal runs a cloud-hosted and automated loyalty program software that helps companies build profitable and lasting customer relationships through their integrations across sales channels and devices. Their platform brings all customer interactions into one place to provide their clients with rich, multi-channel customer insight that helps you deliver dynamic and personalized customer engagements, […]
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