Initial Steps Towards Data Quality Did you know 97% of U.S. Companies feel driven to turn data into insight? That means most of those companies look to data to understand their customer needs, find new clients, and increase value. However, 92% of companies think they have a data quality issue. Knowing that you have a […]
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What Account-Based Marketing is and why it’s gaining momentum More than 90% of marketers believe Account-Based Marketing (ABM) is a B2B must have in 2015. It started out as something only bigger corporations did to identify and target customers for high potential accounts, but now it is gaining momentum. ABM is a strategic approach to […]
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